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Meet Dietrich Horsey of D21 Fit Studioin Evanston

Today we’d like to introduce you to Dietrich Horsey.

Dietrich, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
To begin from where it all started …As a kid living in Delaware out in the country with very humble beginnings,  I was small and energetic but suffered from health issues, so that made me aware of my health or lack fhereof and this got me interested in sports, manual labor jobs, etc. Then I moved to another town 10 miles away, where I met my first wife, who bought me a weight set for my birthday,  but along with playing other sports, I embraced weight lifting and began to notice my health improving in spite of all of the drinking I was doing. Then five years later my marriage had ended, I lost my job and was living with a friend. One day, driving on suspended car insurance, I drove to the beach 30 miles away with a chance to make money in a physique contest and won $250. I continued to do it all through the summer; hence, I dedicated myself to  bodybuilding and my first real job in fitness training, for the youth at the local YMCA. As I gained fame in my small town as a bodybuilder and great trainer, I decided to open up my own gym many years later. Then, I moved to Chicago for more opportunity and challenge , so I basically started all over again, working at Bally’s, LA Fitness, then struck out on my own again after 5 years, working out of a small studio. And that’s what brought me to now, where I have D21 Fit Studio, on Main Street, in  Downtown Evanston, because I like to express my enjoyment and understanding  of health on a mental and physical level to my clients and trainers. I don’t believe in motivating folks to work, but rather  to inspire them to be healthier through exercise, nutrition, and fun!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My experience is that it’s like life — sometimes smooth sometimes bumpy. I’ve been kicked out of gyms a lot for whatever insecurities that come with small and large business owners.

So let’s switch gears a bit and go into the D21 FIT STUDIO LLC story. Tell us more about the business.
The gym business is saturated and to say my technique is better than anyone else’s would be bogus, but what we specialize in and sets us apart is our new muscle testing technology approach. And we also  make an effort to care about every individual’s needs, whether it be physical or emotional. We, thanks to my wife, send flowers to those who are really sick or mourning and farewell gifts and all that. I have ideas, but my wife is the organizer of my ideas.

Has luck played a meaningful role in your life and business?
In Maryland they call me “The Big Cat” because I have always to managed to land on one foot or both feet, regardless of being tossed around 🙂

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